In B2B sales, you work with hybrid commercial networks, customers with differentiated pricing conditions, and recurring orders that need to run predictably. In this context, the digital portal should simplify the work — but often it doesn't:
Agents keep using email and phone to collect orders
Customers struggle to independently reorder what they buy every month
The digital channel remains an add-on layer instead of becoming the normal way of working
In this webinar we'll explore how to build a self-service ordering experience that truly works for the commercial network. This applies whether you already have a platform that isn't performing as you'd like, or whether you're evaluating if and how to build one.
What we'll cover together:
- Quick Order and Reorder from history, to reduce the steps for recurring purchases and lower the cost per transaction
- Order on Behalf for agents who manage orders on behalf of the customer
- Digital adoption KPIs: not just logins, but completed orders, time per transaction, and reorder rate
