European B2B commerce surpassed €1,600 billion in 2025, double the online B2C market. But the companies that win aren't the ones with the most sophisticated platform — they're the ones that know how to transform processes, people, and governance alongside the technology.
In this white paper, we look at what sets a successful B2B commerce project apart from one that fails, with market data, the four pillars of an effective platform, and answers to the most critical questions: how to manage internal adoption, when self-service makes sense, how to govern discounts without eroding margins, and whether AI is truly ready for B2B.