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AI Strategy
Artificial intelligence is a powerful ally for improving the customer experience, optimising processes and creating smooth interactions between the customer and the various business touchpoints.
Artificial intelligence is not just a technology, but a value accelerator for the digital experience. At Tinext, the application of AI is mainly focused on optimising the customer experience: the goal is to make interactions more consistent and personalised, harnessing the potential of AI to improve each stage of the journey on our customers' digital properties.
How we can help you
A 'test & learn' approach
Our strategy is incremental and based on the 'test & learn' method. Together with our clients, we identify specific use cases where AI can produce positive impacts, setting clear objectives. Once implemented, we measure the benefits on an ongoing basis to decide whether to extend or further refine the application. Experimentation and analysis of results are key to building a solid data base.
Your AI-generated content
One of the most significant uses of generative AI concerns content production and distribution. Artificial intelligence supports editorial teams in the creation and customisation of texts, tags, localisation and adaptation. Thanks to these tools, time and resources are optimised, allowing people to focus more on editorial strategy.
Developing AI-powered chatbots
AI chatbots are also becoming a central element in customer interactions. Used in websites and intranets, these tools support users in searching for information or completing tasks. The aim is to make responses quick and accurate, but care must be taken with the inaccuracies that can arise from the nature of generative AI.
What makes us different
The Methodology
Tinext takes a scrupulous approach to integrating artificial intelligence into business processes, with the aim of improving overall efficiency and user experience. Each application is designed to be measured and refined over time to ensure that the adoption of AI truly brings value. Each implementation follows a strategic path that balances innovation and reliability.
Why Tinext
Relying on Tinext for your AI strategy means choosing a partner that:
- Develops scalable and customised AI solutions for every need
- Uses a 'test & learn' approach to ensure effectiveness
- Helps optimise the customer experience through innovative solutions
- Implements AI and UX strategy to improve interactions and workflows