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UX-UI Strategy & Design
We design omnichannel digital experiences that put users at the center, turning every interaction into value
From websites to mobile apps, great design starts with understanding the user. Tinext combines UX (User Experience) and UI (User Interface) strategy to create agile, effective, and consistent digital experiences. From needs analysis to interface design, every touchpoint is carefully crafted to guide users smoothly and intuitively.
We evaluate competitors and best practices, analyze content and technical capabilities, and then design wireframes, information architecture, and customer journeys that form the foundation of the design process.
How we can help you
Turning user insight into better experiences
Using a mix of analytics data, navigation models, customer insights, and user research, we define the profile of your target audiences. Thanks to our UX research strategy, we identify behaviors and expectations to optimize the user experience and improve conversion rates.
Designing Intuitive Journeys
From strategy to design, we build intuitive paths that respond to users’ real needs. Our approach is rooted in user-first and mobile-first design, ensuring that every solution is built around people’s actual expectations.
From research to results
Our team of analysts, designers, UX/UI experts, CRO and SEO specialists, researchers, developers, digital marketing professionals, and brand experts works as one, bringing a holistic approach to every project.
We conduct tailored user research, from online surveys for quantitative insights to qualitative interviews that uncover unexpected patterns and user journeys.
We design interfaces based on the latest design trends, ensuring alignment with corporate brand guidelines and today’s user expectations.
We develop personas based on real audience studies of your digital properties, tailoring them effectively for specific user segments.
User testing sessions allow us to deeply analyze the usability of designs and navigation models, identifying standard paths and potential friction points.
A consistent, modular ecosystem of elements: this ensures ease of use, brand consistency, and simple maintenance.
We design intuitive information architecture by providing relevant content, revising hierarchies, and avoiding information overload.
What makes us different
Choosing our UX/UI strategy consulting and ecosystem redesign means working with a team that:
- Knows the best practices, latest trends, and market dynamics
- Stays up to date with new technologies and innovative solutions
- Conducts research to support truly data-driven decisions
- Supports you from strategy through to execution
The Methodology
Our UX strategy starts by analyzing users, best practices, competitors, and the market, to design intuitive, usable, accessible, and consistent structures. We conduct interviews and usability tests to understand target users’ experiences and navigation models.