• Webinar

From research to conversation: use cases of AI in marketing

Real-world applications of AI to help brands be found, offer tailored experiences and dialogue with their customers

Did you know that Artificial Intelligence is already reshaping marketing and customer experience, helping brands to be more relevant, quick and personalised? In a fast-paced market, AI can become the key to making a difference: less friction, more informed decisions, more effective content and conversations.

That is why we organised a practical webinar to see, with real cases, how to apply AI immediately in a concrete and measurable way.

By participating in the webinar, you will find out how:

  • Making the site relevant in the AI era (SEO, UX, measurement).
  • Orchestrating a fluid omnichannel enhanced by AI.
  • Get found in AI answers (AI/GEO Search) and increase brand choice.
  • Scaling content with GenAI and agent workflows without losing quality.
  • Implementing AI agents impacting KPIs along the customer journey.

Speakers

Matia Rosa

Regional Sales Manager, Tinext Experience

Matia Rosa
Sara Zagaria

Direttrice OCX, Polimi

Sara Zagaria
Ale Agostini

Founder, Avantgrade.com

Ale Agostini
Laura Delnevo

Product Manager, Magnolia

Laura Delnevo
Filippo Bruno

Partner Manager, Indigo.AI

Filippo Bruno