AI is changing the way users discover brands. More and more often, a summary answer from Google’s AI Overviews or a conversation in ChatGPT, Perplexity or Gemini is all it takes to find information, compare products and even make a purchase.
Brand discovery and comparison now happen in the chat, and users no longer need to land on a website.
For those who design and manage digital experiences, this is a new journey: less linear, spread across different platforms and channels, with content, data and brand reputation all shaping AI answers and user choices.
Is this the end of the web, websites and SEO as we knew them?
No. It’s a shift in perspective, metrics and logic that you need to understand and manage to keep your digital visibility from being penalised.
In this webinar, Tinext Experience and Contentful explore how to build content and websites that are ready for AI and AI agents, closing with two practical perspectives: how to assess your AI Readiness, and which KPIs matter beyond traffic.
What you’ll take away
- How the customer journey changes with AI Search, and where decisions are made today
- How to safeguard your brand’s presence and reputation in AI-generated answers
- How content, data and navigation are evolving to meet new search behaviours
- Which metrics and strategies to adopt to monitor visibility and guide users along the new path to discovery and decision
