B2B and B2C Commerce Platforms

When strategy is clear, you need a partner who can turn it into concrete solutions.


We develop B2B and B2C eCommerce platforms on market-leading technologies such as Salesforce Commerce Cloud, Adobe Commerce (Magento), Shopify Plus, and BigCommerce.
SaaS and headless architectures ensure flexibility, performance, and seamless integration with OMS, CRM, PIM/DAM, and ERP systems.

AI applied to commerce

Data, automation, and artificial intelligence are leveraged to enhance the shopping experience and platform efficiency.
We use AI models to:

  • Optimize internal processes (customer service, order intake, ticket management).
  • Enhance the platform with chatbots, voice assistants, and recommendation engines.
  • Generate dynamic, personalized content to improve UX and conversion rates.

Our B2B Boost solution was created precisely to enhance commerce through AI.

E-commerce and System Integration

A high-performing e-commerce platform cannot operate in isolation: it must connect with ERP, CRM, OMS, PIM/DAM, and all marketing automation systems.


At Tinext, we design robust and scalable integrations that eliminate silos, reduce errors, and accelerate processes.
The result is a true digital ecosystem enabling smooth order management, real-time data synchronization, and a seamless customer experience.

Operational D2C: from brand to customer, without compromise

Direct-to-Consumer is more than a strategic choice: it is an operational model that requires technology, processes, and integration.
We build platforms that enable D2C through:

  • Direct management of orders and payments.
  • CRM integration for personalized relationships.
  • Marketing automation for targeted campaigns.

The goal of the D2C model is to allow companies to reach new customer segments with a faster time-to-market compared to traditional distribution networks.
It also enables greater control over pricing, margins, product launches, and Brand Identity.

Methodology

Each project follows a clear roadmap, allowing us to guide our clients from strategy to execution with flawless implementations and tangible results.


We follow five phases:

  • Discovery, business and data analysis.
  • Design, definition of architecture and workflows.
  • Delivery, development and integration with the client’s marketing technology stack.
  • AI-oriented Optimization, continuous measurement, tuning, and training of AI agents to prevent hallucinations and improve performance.
  • Maintenance, ongoing support for operational optimization, automation, and issue resolution.

We measure impact through operational and business KPIs, mapping cost reduction, increased conversions, and overall enhancement of the customer experience in a continuous improvement approach.

Why Tinext Experience

We turn technological complexity into simple, scalable, high-performance solutions. We are not just developers: we are architects of digital ecosystems.


Clients choose us for:

  • Multi-platform expertise on Salesforce Commerce Cloud, Adobe Commerce, Shopify Plus, and BigCommerce.
  • Modern SaaS and headless architectures integrated with OMS, CRM, PIM/DAM, and ERP.
  • Applied AI, including conversational chatbots, recommendation engines, and process automation.
  • An agile approach with clear roadmaps, fast delivery, and continuous optimization.

With Tinext Experience, technology becomes a performance accelerator, not just an overhead.