In B2B sales within Consumer Goods companies, relationships are managed with distributors and business customers, often with differentiated terms, assortments, and promotions. In this context, discounts and promotional mechanics are easy to activate but difficult to govern. Over time, they become the norm, compress margins, and fail to sustainably drive purchasing behavior.
In this webinar, together with Salesforce, we will explore how to design a real‑time loyalty approach based on data and commercial rules, activated at the moment of order. Through CRM and B2B Commerce, we will show how to leverage Next Best Action to deliver intelligent incentives on brand and category mix, with targeted bundles by point of sale and channel, aiming to increase order value and reduce exceptions.
We will also hear from Itagency, sharing real‑world experience and key insights gained during the adoption of this approach.
